It started with a worn heel.
Shoeheal started with one question: why do we throw away a pair of shoes just because the heel is worn?
The story
I started Shoeheal out of a simple frustration: the heel on my own shoes wore through while the rest of the shoe was completely fine. It felt absurd to throw them away.
I was studying energy and environmental engineering at NTNU, and sustainability has been a guiding principle in my life. The obvious answer wasn't to make fewer shoes — the industry already produces 24 billion pairs a year — but to extend the life of the ones we already have.
The answer started as a heel patch. I quickly realized the heel isn't the only reason people throw shoes out, so I'm building Shoeheal as a broader repair line: patches, soles, adhesives, care — everything you need to save the shoes you love.
The name? It came to me on its own. Heal a heel. Heal the shoeheel. Shoeheal.
— Erik Lyslo, Trondheim
The mission
Extend the life of 1 million pairs of shoes by 2030. One pair at a time, one patch at a time.
What we believe
Repair over replace
The most sustainable shoe is the one you already own.
Craft at home
Premium materials, made simple enough for the kitchen table.
Traceability
We tell you where things come from. Always.